who we are

Creating Unforgettable
Live Entertainment Experiences

FriedRice Entertainment is one of Asia’s fastest-growing concert promoters, delivering world-class live experiences across the region. In 2025, the company successfully organised more than 32 concerts across Singapore, Indonesia, Malaysia, Thailand, and Hong Kong. In 2026, FriedRice Entertainment will expand its operations into South Korea, Japan, Taiwan, and Australia, continuing its mission to bring people together through memorable live entertainment.

At FriedRice Entertainment, our inspiration comes from something simple yet beloved across Asia—fried rice. What begins as plain rice is transformed by a few ingredients and a dash of creativity into a dish adored by everyone. Music shares the same magic: a few simple notes, when skillfully arranged, can create melodies that touch hearts and transcend boundaries.


Across Asia, fried rice comes in many flavours, each a reflection of the rich cultural diversity of the region. Likewise, each culture brings its own unique music to the world, but one thing remains unchanged: music speaks a universal language that unites us all.


OUR SPECIALITY

To become a trusted live entertainment partner across Asia, known for producing concerts and events that inspire audiences and strengthen the connection between artists and fans.

concert production

From initial concept to final curtain call, we deliver comprehensive event management , crafting exceptional experiences that captivate audiences and surpass expectations.

artiste management

Drawing on our vast network, we source top-tier talent from across Asia and beyond, curating unforgettable lineups for every event.

Event management

Our team expertly manages every aspect of event execution — from logistics and promotion to ticketing and on-site coordination — ensuring each show runs seamlessly and efficiently.

Audience experience

Our foremost priority is to create unforgettable moments that inspire and uplift, leaving every attendee with lasting memories.

OUR SERVICES

To become a trusted live entertainment partner across Asia, known for producing concerts and events that inspire audiences and strengthen the connection between artists and fans.

Diverse music genres

From K-pop and J-pop to C-pop hits and cross-genre fusions, we showcase a diverse range of musical styles designed to captivate every audience.

Expansive reach Across

Singapore, Malaysia, Indonesia, Thailand, Hong Kong, South Korea and Australia, we create unforgettable performances for every stage, no matter the scale or setting.

Tailored experiences

From electrifying, high-energy concerts to intimate showcases, we craft unique experiences that captivate and delight every audience.

Let’s Create the Next Live Experience

Whether you’re an artist, venue, brand, or partner interested in collaborating, FriedRice Entertainment welcomes the opportunity to create meaningful live entertainment experiences together.

From concerts to curated live events, we transform ideas into unforgettable moments on stage.