Effective Date: 30 April 2026
FriedRice Entertainment Pte. Ltd., henceforth refer to FRE (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information (“process”) in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This includes when you:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at connect@friedrice.live.
In Short: We collect personal information that you provide to us.
We may collect the following types of personal data when you use our website:
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to refister in this way, we will collect certain profile information about you from the social media provider, as described in the section called, ‘HOW DO WE HANDLE YOUR SOCIAL LOGINS?’ below.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Automatically Collected Information.
We automatically collect certain information when you visit, use or navigate the Services. This information does not reveal your specific identity (like name and contact information) but may include device and usage information, like IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Information Collected from Other Sources
In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, including but not limited to; ticketing partners and providers, public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behaviour data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising, event promotion and fan benefits entitlements.
If you interact with us on a social media platform using your social media account (e.g. Facebook or X), we receive personal information about you from such platforms such as your name, email address, and gender. You may have the right to withdraw your consent to processing your personal information. Learn more about withdrawing your consent. Any personal information that we collect from your social media account depends on your social media accounts’ privacy settings. Please note that their own use of your information is not governed by this Privacy Notice.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crash, fix bugs, save your preferences and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display adertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
Specific information about how we use sucj technologies and how you can refuse certain cookies is set our in our Cookie Notice.
We implement reasonable security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction.
We will only keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
No purpose in this notice will require us keeping your personal information for longer than six (6) months past the termination of the users’ account.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information or, if this is not possible (e.g. your personal information is stored on a backup drive/archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
By providing your personal data, you consent to its collection, use, and disclosure in accordance with this Privacy Policy and the PDPA. You may withdraw consent at any time by contacting us.
We implement and maintain commercially reasonable security measures to secure your Personal Data from unauthorized processing. While we endeavor to protect our Services and your Personal Data against unauthorized access, use, modification and disclosure, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others.
Our Services are neither directed at nor intended for use by persons under the age of 18 in all countries. We generally collect information relating to age group only from parents or with parental consent and we only knowingly collect Personal Data from such individuals directly in limited circumstances where reasonably necessary to provide the Service (such as registration for age0specific camps or clinics). We do not otherwise knowingly collect information from such individuals. If we learn that we have inadvertently done so, we will promptly delete such personal information if required by law. Do not access or use our Services if you are not of the age of the majority in your jurisdiction unless you have the consent of your parent or guardian.
We do not sell or rent your personal data. We may disclose information:
If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
You may opt out from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send. You will then be removed from the marketing lists. However, we may still communicate with you for example. To send you service-related messages that are necessary for the administration and use of your account, to respond to service requests or for other non-marketing purposes.
Account Information
If you would like to review or change the information your account or terminate your account, you can:
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent frawud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
We may update this Privacy Notice, from time to time. The updated version will be indicated by and updated ‘Revised’ date at the top of this privacy notice. If we make material changes to this notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this notice frequently to be informed of how we are protecting your information.
By providing your data, you consent to its collection and use. You may withdraw consent at any time by contacting us.
